Director - Domonic O’Riordan
Designer and Art Director - Aileen Kelly
Creative Agency - Orange Panther Collective
Production Company - Infinite Content
Exec Producers - Mark Stothert & Richard Lindsay
Producer & Technical Director - Magnus Dennison
PREMIUM soft drinks & mixers brand Fentimans has created the World’s Longest Advert as part of its campaign to celebrate its unique Botanical Brewing process, which takes at least 7 Days. A slow process which is essential to creating the brands unparallel distinct depth of flavour.
The advert, filmed in the Northumberland countryside, authentic to the brand’s North East roots, will air on 1st June 2023 on www.longestadvertever.com and run for 7 days or 168-hours - 154 hours longer than the current record for the longest advert ever made by Old Spice.
Within the footage, Fentimans’ Master Brewer will oversee the Botanical Brewing process filmed in the countryside close to Sycamore Gap, over the course of 7 Days. Over the 168-hour period, he will attempt to keep himself entertained by partaking in various activities, from mastering the art of juggling and plate spinning, to trialling yoga and learning to speak Bulgarian – a nod to the Bulgarian Rose Oil used in Fentimans Rose Lemonade.
To see the full advert please click here.